As we approach 2023, it is important for businesses to stay up-to-date on the latest B2B marketing trends in order to stay competitive and effectively reach and engage their target audience. Here are a few B2B marketing trends to watch for in the coming year
Data and personalization
One trend that is likely to continue to grow in importance is the use of data and analytics. With the increasing availability of data and the development of sophisticated analytics tools, businesses are able to make more informed decisions about their marketing efforts. This includes using data to better understand customer needs and preferences, and to track the effectiveness of marketing campaigns.
Especially in B2B, you can literally know your customers before they even buy anything. Marketing tools are becoming more and more advanced and a good toolset will help your business learn more about the leads.
Social media and Video Marketing
When making a purchase, 84% of C-Suite executives and 75% of B2B purchasers respectively use social media. This is huge, right?
Sometimes businesses don’t understand that and prefer to focus only on outbound efforts. Your social media should be representative and the tone of voice should meet your industry, for example, for banking, it can be more formal (not necessarily though). We at Rooqet prefer a more friendly tone of voice so our customers feel a more personal approach.
However, a lot of B2B businesses have trouble with social media marketing. Since there is often a longer sales cycle, it can be more difficult to engage with corporate customers via social media, but it’s a must to have!
Video marketing on social media platforms is a great way to increase ROI. Videos have better results. We definitely suggest using platforms like YouTube and TikTok to reach your leads. You can start a podcast or upload TikToks constantly and you’ll see the results.
Influencer Marketing
Influencer marketing can be more cost-effective than other forms of marketing, especially in the B2B space. Traditional forms of B2B marketing, such as trade shows and print advertising, can be expensive, while influencer marketing allows businesses to reach a large audience at a lower cost.
The majority of B2B marketers, 71%, intended to increase their influencer marketing spending in 2023.
To get started with B2B influencer marketing, businesses should first identify their target audience and the influencers who have the most sway with that audience. They should then reach out to those influencers and pitch their products or services, offering them incentives like free products or a commission for any sales that result from their promotion.
Overall, influencer marketing can be a powerful tool for businesses looking to promote their products or services in the B2B space. By identifying the right influencers and building a strong partnership with them, businesses can reach a large and engaged audience at a relatively low cost.